My design approach is fueled by curiosity, the thrill of discovery, and a drive to build efficient and effective design systems.
I have worked as a contractor with a variety of companies, from a tech startup to creative agencies. With a skillset geared toward the building and support of brand identities, I have a keen interest in the exploration and utilization of new and emerging technologies.
SELECT CLIENTS →
SELECT CLIENTS ↓
The Hoffmitz Milken Center for Typography ↗
Manual ↗
Lux Typographic + Design ↗
RISTICH ↗
LeaseUp ↗
Numbers ↗
The brand identity for a pioneering generative AI tool, Visual Electric, was developed in collaboration with Manual, guided by the creative direction of Tom Crabtree and Joe Burrin. I supported Senior Designer Guy Hulse in crafting an experimental and dynamic identity that likened the tool to a musical instrument or power generator for creativity.
At the heart of this identity is Visual Electric Sans, a custom typeface featuring a diverse array of glyphs and character alternates inspired by electrical circuit symbols. By balancing clean, minimalist forms with expressive, electrically-charged alternates, the typeface embodies the essence of the brand. Motion design by John Beckers breathed new life into the glyphs and the overall identity.
I played a key role in the project's early ideation phase, experimented with different touch points, and crafted Visual Electric Sans, helping bring this visual system to life.
A tech startup in commercial real estate, LeaseUp is a platform focused on transforming the deal-making process, making it simple and efficient for both brokers and their clients. Working as a Junior Brand Designer alongside the in-house design team, I utilized and further developed their minimalist, line-based illustration style. The illustrations were used as content for the website and blog and social media posts, adding interest and contributing to the simplicity-focused, contemporary feel of the brand.
Under the creative direction of Roy Tatum and Angy Che at Numbers, I worked within Atlassian’s identity system to create a series of floor signs. The design features large numbers for maximum readability that span varying configurations of acrylic panels, giving each sign an attention-grabbing shape. Positioned across from the elevator entrances on every floor, these signs serve as visual aids for visitors.
Ray Bradbury's writings, often dismissed as mere science fiction, actually delve into the social implications of emerging technologies. In 2022, artificial intelligence (AI) held a comparable significance to the technological advancements of Bradbury’s era, such as the atomic bomb or television. This prompts consideration: how might AI interpret Bradbury's commentary on technology's impact?
The narrative of the book contextualizes Bradbury's narratives within the Cold War era, blending curated articles, his short stories, and AI visualizations. Drawing from the aesthetics of the period, the surrounding identity features a custom retro-futuristic typeface and AI-generated interpretations of his stories as if visualized by the renowned concept artist of the genre, Syd Mead.
The POWPOWWOW, a hypothetical film festival, showcases a variety of snowboarding films, paying homage to the sport's rich history and ethos. Focused on authenticity, the event's identity draws inspiration from the sport's early DIY aesthetic and punk origins. The project included developing a custom display typeface and a bitmapping tool for image generation, as well as producing a series of generative zines using basil.js, reminiscent of early skate and snowboarding scene publications.
The custom typeface's motif—a square with rounded corners—was echoed in the bitmapped images, while the spatial projection (created in Processing) incorporated live weather data from Telluride, CO, with windspeed influencing the scaling of visual elements.
This project served as both a creative exploration of generative design and a deepening of my cultural understanding and awareness.
It is in the nature of mankind to seek out adventure. This is the driving idea behind the Center for Adventure Photography (C.A.P.). The museum is treated as the center-point of a movement to bring likeminded artists and adventurers together. The identity is characterized by a sense of directionality. At the forefront of the identity is a curation of photographs that draw in the viewer.
Being responsible for creating, naming, and positioning the museum, as well as designing its identity, allowed for considerable creative freedom. The challenge lay in establishing the brand guidelines within which this creative freedom would be expressed. The result was a consistent visual system and narrative throughout the identity.
Stoney Point, located on the western edge of Los Angeles County, boasts a landscape of sandstone boulders steeped in climbing history. BOULDER1, a local climbing collective, honors the sport's origins in the 1960s and embraces a visual approach influenced by Dutch designer Wim Crouwel and his love for the grid. The brand's identity merges the natural environment with Crouwel's design principles, resulting in a versatile system applicable across various mediums.
The spatial projection at the Sip & Send event, programmed in Processing, dynamically disrupts a grid, symbolizing the intersection of nature and technology. A custom display font, echoing the abstracted boulder logo and Crouwel's typography, reinforces this fusion. Each event poster is randomly generated in code and complemented by merchandise offerings.
The challenge of this project was to remain true to both sources of inspiration while engaging with a thrill-seeking community of punks and mavericks.
